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At ASI, we love what we do.  This shared passion enables us to provide the very best customer experience on every project.  Our staff of design and industry experts will help you navigate the vast array of window treatment options and lighting control technologies available. We’ll work together to ensure you are provided with the perfect solution for your individual needs, tastes, and home. Partnering with ASI offers everything you could have imagined.

- Meet The Team -

Our people make the difference.


April G. Kettelle

Owner, President & CEO

Team Player April

April began to develop Automated Shading & Lighting Control in June 2003. With a vision for growth in an industry known to many as small and unsophisticated, she identified solutions for integrating window shading with the new home automation trends and become a pioneer in shade automation.

In 2011, April introduced lighting control products as an additional offering to ASI’s clientele. This was the perfect marriage of product lines, highlighting the importance of full integration of natural daylight control (shading systems) with artificial electric light (lighting control). By providing both systems, ASI was able to be a sole-source of service to ASI’s clientele for quality programming and control-focused designs.

April acquired a diverse background in sales and marketing and business management, and a 3 year tenure at Arthur Anderson (now Accenture) in Chicago. She developed her entrepreneurial skill set to being proficient in market research and development, process improvement and client relations. In addition, she is personally certified in the design and technical integration of the many shade and lighting control systems executed by the company.

As the CEO of ASI, April accelerated growth and profitability by implementing processes that achieve more in less time with significantly fewer errors. The results have been dramatic with replicating a solid infrastructure for growth into 4 markets nationwide. Her ability to turn an old-fashioned, analogue business into a modern, technology-driven operation has powered this transition.

Headquartered in Naples, Florida with offices throughout the U.S., ASI is an industry leader and continues to thrive under April’s leadership.

Team Player Jen

Jennifer Rosenthal

Regional Business Manager

Jennifer has 25 years of experience in construction, design and project management. She graduated from New York Institute of Technology with a bachelor’s degree in Architecture and the Fashion Institute of Technology with a degree in Interior Design. She started with Automated Shading & Lighting Control in the Naples corporate office in 2013 and then returned to New York as the Regional Business Manager later that year. Her vast experience and attention to detail give her the unique ability to work with our clients to achieve their vision while ensuring daily business operations are on track with company objectives.

Team Player Matt

Matt Alwine

Accounting Manager

Matt joined our team in 2018 after having moved to Southwest Florida from Indiana. He received his bachelor’s and master’s degree from Ball State University. Matt worked for a family-owned business in Indiana where he played a vital role in developing and growing client relationships. He has an intimate knowledge of the construction and real estate businesses, which has been invaluable to ASI. On weekends, when he’s not handling the accounting needs of the firm, Matt can be found at one of the many beaches in the Naples area.

Team Player Mark

Mark Hagemann

Director of Lighting Control / Master Programmer

Mark has a background in the lighting control industry of more than 15 years. With an Engineering degree from Wichita State University, Mark held prestigous positions for the Department of Defense as an Electrical Engineer as well as a position in aviation electronics for the U.S. Navy. He joined Automated Shading & Lighting Control’s team in 2013 to work as the Director of Lighting Control responsible for lighting control field teams, project management and technical sales. As a master programmer himself and a vast knowledge of lighting control systems and home integration, Mark has a reputation for only the highest quality work.

Team Player Jocelyn

Jocelyn Dorfmeyer

Sales Executive

Jocelyn joined Automated Shading & Lighting Control as the Sales Executive in Naples in 2014. With a background in hospitality and retail startup management, Jocelyn specializes in tailoring each experience to our client’s needs. A diligent researcher and desire to achieve the best results along with her knowledge of window shading systems and design, ensures she is delivering the best product for each application. Clients appreciate her input in the design process and understanding of custom applications.

Team Player Ashley

Ashley Ayoub

Sales Executive

Ashley joined the New York team in 2016, bringing with her an extensive background in retail sales and operational management. Her diverse experience allows her to assist clients on product selection that is tailored to their needs, as well as communicate the technical details for their control system. She enjoys working closely with her clients to achieve their desired visual and functional look. As a native New Yorker, Ashley appreciates the variety of architecture that New York has to offer and understands the specific needs that go along with city living.

Team Player Sebian

Sebian Athanase

Project Manager / Lead Installer

Sebian worked as a construction supervisor for 5 years before joining Automated Shading and Lighting Control over 7 years ago. Sebian’s leadership and strong work-ethic has him promoted to a Project Manager and is one of the many reasons he is remembered and respected by our clients. He earned his degree in Business and Project Management in 2013 and pursues regular continuing education in our industry to ensure his work reflects nothing but the best.

Team Player Joey

Joey Day

Production / Service Manager

Joey has an education in construction technology as well as a background in many different facets of the construction trade. He has also worked in Quality Control Management and as a sales representative before joining the ASI team in 2013 where he worked for several years in estimating and contract management. As the Production/ Service Manager, he is responsible for managing the success of installs and customer satisfaction Joey has a natural drive and an ambitious heart to help others, solve problems and always continue to learn.

Team Player Colum

Colum Morningstar

Project Manager / Lead Installer

Raised in Northern Florida, Colum earned a degree from Florida State University in 2008. Prior to joining ASI, Colum spent several years focusing his career in the construction industry where he discovered his interest in home automation. With an honorable reputation, Colum brings over 10 years of management experience in construction and other fields while demonstrating exemplary leadership qualities and professionalism here at ASI. His consistent efforts to achieve high-paced productivity with product and customer satisfaction in mind, is obvious and highly regarded by our team and clients.

Team Player Miguel

Miguel Sineriz

Project Manager / Lead Installer

Miguel brings over 30 years of installation and project management experience to the Automated Shading & Lighting Control team. Directing the installation teams in the Miami region, Miguel passes on years of knowledge to our installation team while making sure our customers receive the very best installation possible. Being fluent in both English and Spanish is a must in the Miami market and Miguel uses his bilingual communication skills to ensure our clients are well-educated about our products and process.

Team Player Dan

Dan Allers

Lighting Control Project Manager

Dan has an extensive background in construction, including heading up his own firm for over 12 years. He has also held customer-facing positions with major home improvement and technology retailers. Dan brings over 20 years of project management to ASI and is very customer service oriented. We love that he is a self-starter and our clients appreciate that he is on top of all aspects of every lighting control project. In his spare time, Dan is a licensed Master Boat Captain and is a member of Captains for Clean Waters.

Team Player Leon

Leon Francis

Certified Tech / Install Manager

Leon started with ASI in an assistant position. Being a fast learner who is both very detail oriented and customers focused, Leon quickly moved up to Installer and then to Lead Installer. Leon has a background in general construction, and at ASI, he is part of our Lighting Control Team. Our customers love Leon because he is a perfectionist and doesn’t consider the job complete until every aspect of the installation performs to our client’s satisfaction. He is clearly one of the hardest workers on the ASI team, and we love that about him.

Team Player Gabriel

Gabriel Rodriguez

Project Manager / Lead Installer / Programmer

Gabriel’s interest in programming stemmed from working in the A/V industry for over 10 years. He soon became a self-taught apprentice in the lighting control industry and pursued several certifications to further his professional growth. Gabriel’s focus is always to execute a finished home control system that meets the highest ASI standards. With a sharp mind and attention to detail, he has earned many accolades from our clients for his quality, hard work and is well respected among his colleagues.

Team Player Miguel

Miguel Munar

Estimator / Systems Specifier

Miguel brings 12 years of experience to our lighting control team and specializes in system design and engineering. Born and raised in Colombia, Miguel moved to the US at age 18 and has been a Naples resident for 17 years. As an estimator and contract manager, he is responsible for the review and analysis of architectural drawings, job costing, contracts and pricing for our sales team. Miguel is also experienced in interior and exterior lighting design, motorized window treatments, and AutoCAD design.

Team Player Alex

Alex Wrenn

Project Coordinator

Alex, who grew up in Cape Coral, has a background in the custom pool construction industry -specifically with Jackson Custom Pools. There she gained a thorough understanding of the unique needs of homeowners in the Southwest part of Florida. Her customer-focused approach has made her a valuable asset to ASI. We rely on her energy and dedication to help make every one of our projects a great success. Alex is a huge Packers fan, but when it’s not game day, she’s usually relaxing at the beach with her son, who of course, is another big Packers fan.

Team Player Nicole

Nicole Lichter

Project Coordinator

Nicole has a customer services background in the home tile industry, more specifically with Mosa International. Nicole who works out of our Manhattan office, is from Long Island and graduated from Oneonta State College with a degree in Business Communications. She’s worked extensively with architects, designers, and contractors; which is very valuable when dealing with the design professionals who specify our products. When she’s not helping our clients and partners, Nicole can be found cheering on the New York Rangers or volunteering with the Adult Congenital Heart Association.

Team Player Jesante

Jesante De Sousa

Purchasing / Executive Assistant

Jesante’ discovered her desire for business while attending trade shows across the country. Passionate about business, Jesante’ constantly strives to represent our company’s core values and expand her knowledge as it relates to our business. Jesante’s dedication and drive keeps her focused on her ASI responsibilities while completing her degrees in Marketing and Advertising. Her extensive background in customer service and hospitality, are nothing shy of impressive and reflects her aspiration to grow with the company in the future.

Team Player Wayne

Wayne Kettelle

Motorization Specialist / Warehouse

As our chief motorization installer for shades and resident musical performer and ‘comedian’ at the Naples Corporate office, Wayne keeps our Field Operations team well equipped and organized. Wayne was the Director of Environmental Affairs for a large resort before coming out of retirement to join ASI. His commitment to his work and conscientious effort, along with a smile and a laugh, makes him a pleasure to work with.