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At ASI, we love what we do.  This shared passion enables us to provide the very best customer experience on every project.  Our staff of design and industry experts will help you navigate the vast array of window treatment options and lighting control technologies available. We’ll work together to ensure you are provided with the perfect solution for your individual needs, tastes, and home. Partnering with ASI offers everything you could have imagined.

- Meet The Team -

Our people make the difference.


April G. Kettelle

Owner, President & CEO

Team Player April

April began to develop Automated Shading & Lighting Control in June 2003. With a vision for growth in an industry known to many as small and unsophisticated, she identified solutions for integrating window shading with the new home automation trends and become a pioneer in shade automation.

In 2011, April introduced lighting control products as an additional offering to ASI’s clientele. This was the perfect marriage of product lines, highlighting the importance of full integration of natural daylight control (shading systems) with artificial electric light (lighting control). By providing both systems, ASI was able to be a sole-source of service to ASI’s clientele for quality programming and control-focused designs.

April acquired a diverse background in sales and marketing and business management, and a 3 year tenure at Arthur Anderson (now Accenture) in Chicago. She developed her entrepreneurial skill set to being proficient in market research and development, process improvement and client relations. In addition, she is personally certified in the design and technical integration of the many shade and lighting control systems executed by the company.

As the CEO of ASI, April accelerated growth and profitability by implementing processes that achieve more in less time with significantly fewer errors. The results have been dramatic with replicating a solid infrastructure for growth into 4 markets nationwide. Her ability to turn an old-fashioned, analogue business into a modern, technology-driven operation has powered this transition.

Headquartered in Naples, Florida with offices throughout the U.S., ASI is an industry leader and continues to thrive under April’s leadership.

Team Player Matt

Matt Alwine

Accounting Manager

Matt joined our team in 2018 after having moved to Southwest Florida from Indiana. He received his bachelor’s and master’s degree from Ball State University. Matt worked for a family-owned business in Indiana where he played a vital role in developing and growing client relationships. He has an intimate knowledge of the construction and real estate businesses, which has been invaluable to ASI. On weekends, when he’s not handling the accounting needs of the firm, Matt can be found at one of the many beaches in the Naples area.

Team Player Jocelyn

Jocelyn Dorfmeyer Koler

Sales Executive

Jocelyn joined Automated Shading & Lighting Control as the Sales Executive in Naples in 2014. With a background in hospitality and retail startup management, Jocelyn specializes in tailoring each experience to our client’s needs. A diligent researcher and desire to achieve the best results along with her knowledge of window shading systems and design, ensures she is delivering the best product for each application. Clients appreciate her input in the design process and understanding of custom applications.

Team Player Joey

Joey Day

Project Manager

Joey has an education in construction technology as well as a background in many different facets of the construction trade. He has also worked in Quality Control Management and as a sales representative before joining the ASI team in 2013 where he worked for several years in estimating and contract management. As the Production/ Service Manager, he is responsible for managing the success of installs and customer satisfaction Joey has a natural drive and an ambitious heart to help others, solve problems and always continue to learn.

Team Player DanA

Dan Allers

Project Manager

Dan has an extensive background in construction, including heading up his own firm for over 12 years. He has also held customer-facing positions with major home improvement and technology retailers. Dan brings over 20 years of project management to ASI and is very customer service oriented. We love that he is a self-starter and our clients appreciate that he is on top of all aspects of every lighting control project. In his spare time, Dan is a licensed Master Boat Captain and is a member of Captains for Clean Waters.

Team Player Kyle

Kyle Bouley

Project Manager

Born & raised in Massachusetts, Kyle has called Naples home since 2013. After spending 7 years as a golf club professional, Kyle took his wealth of management skills and customer service experience into construction. After working his way up from field technician to project supervisor, he was ready to take on the role of Project Manager for ASI. His high problem solving skills makes him great fit for the fast-paced environment South Florida has to offer.

Team Player Nick

Nick Herling

Project Manager

A graduate of Illinois State University with a bachelor’s degree in business administration and sociology, Nick fell in love with project management while working for an electrical distributor. He has over 9 years’ experience working with developers and general contractors in commercial construction project management, estimating and sales. Nick learned proper time management, team collaboration, and his ability to get the job done while working in Chicago skyscrapers with short 8 to 12 week project schedules. He is quality driven and a thorough and effective communicator.

Team Player Jennifer

Jennifer Rosenthal

Marketing & Communications Specialist

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Team Player DanG

Dan Garmen

Shop Forman

Dan brings 30+ years of experience in the telecommunications and construction industry to ASI. He is highly focused on quality, accurate data, and efficient coordination of our production needs.Dan oversees the ASI fleet, inventory, fabrication and equipment to ensure each job is successfully prepared and ready for installation and is never hesitant to step in when a job needs to be done.His adaptable nature and organized approach ensures projects keep moving ahead in the ever-changing day to day needs of the field team.

Team Player Reba

Reba Doane

Operations Coordinator

Reba was born and raised in New Hampshire and moved to Florida in 2015. After a substantial career as an Executive Assistant she brings her creative problem-solving skills to our operations team. Her enthusiasm to work with others to accomplish our goals ensure that daily operations are on track for efficiency and to put our clients first. Reba is a dedicated and driven individual working to get her degree in Business and Psychology and to develop her professional skills within the ASI organization.

Team Player Valerie

Valerie Sims

Executive Assistant

Growing up in southwest Florida, Valerie recently joined the ASI team equipped with strong organizational skills and many years of experience as an Executive Assistant. Valerie’s considerate manner, prompt responsiveness and particular attention to detail are the anchor for her ability to support and develop strong team and client relationships. Her continued interest in what is best for ASI shows as she always seeks to expand her knowledge on all facets of ASI’s specialized business.

Team Player Emily

Emily Barth

Accounting Assistant

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Team Player Michael

Michael Cullari

Project Manager

Michael joined ASI in 2019 with over 10 years’ experience in the construction industry as a Project Manager. Before joining ASI he also worked on the commercial side of the automated window treatment business with various manufacturers and builders to successfully complete dozens of projects in high-rise developments throughout New York City. Michael’s attention to detail and understanding of the building process has allowed a seamless transition to our luxury residential projects as well. As a native New Yorker, he excels at working with his fellow NY’ers ensuring projects are completed to exceed client expectations.

Team Player Leon

Leon Francis

Certified Tech / Install Manager

Leon started with ASI in an assistant position. Being a fast learner who is both very detail oriented and customers focused, Leon quickly moved up to Installer and then to Lead Installer. Leon has a background in general construction, and at ASI, he is part of our Lighting Control Team. Our customers love Leon because he is a perfectionist and doesn’t consider the job complete until every aspect of the installation performs to our client’s satisfaction. He is clearly one of the hardest workers on the ASI team, and we love that about him.