April G. Kettelle
Owner, President & CEO
April began to develop Automated Shading & Lighting Control in June 2003. As CEO, she is personally certified in the design and technical integration of the many shade and lighting control systems executed by the company.
April has a diverse background in sales and marketing and business management. She completed a 3-year tenure at Arthur Anderson (now Accenture) in Chicago and developed her entrepreneurial skillset to become proficient in process improvement, client relations, and market research and development.
With a vision for growth in an industry known to many as small and unsophisticated, April has identified solutions for integrating window shading with the newest home automation trends and thus has become a pioneer in shade automation.
In 2011, she took her forward-thinking innovations a step further by introducing lighting control products as an additional offering to ASI’s clientele to create “The Perfect Marriage” of product lines.
By integrating these two systems, ASI is the sole source of top quality-programmed home lighting and shading control services for our clients.
April has accelerated ASI’s growth and profitability without sacrificing competitively-priced solutions by implementing processes that achieve more in less time, with significantly fewer errors.
The results have been dramatic, with a solid infrastructure replicated in four markets nationwide.
April's ability to turn an old-fashioned, analog business into a modern, technology-driven operation while broadening neighborhood relationships has powered ASI into an industry leader.
Credentials
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Lutron Black Diamond Dealer
- Lutron Certified Programmers
- CEDIA Certified Designers
- Somfy Expert Certified Dealer
- QMotion Certified Dealer
- Hunter Douglas Priority Dealer
- Mecho Shades Dealer
Industry Memberships
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ASID Member - CEDIA Member
- WCAA Member
- IDA Member